“We are not looking to be the biggest brand supplier, but we do want to be the best,” explains Simon Martin, founder of the business. “We are a real family affair and come from a farming & wholesale background.”
We sell fresh potatoes by usage not by variety, there are hundreds of varieties out there the average consumer doesn’t know which variety is suitable for which cooking method, different potatoes have different properties making some perfect for chipping, others perfect for mashing and some great for roasting.
The Food Heroes business is a specialist procurement and marketing company, the team includes the renowned Chef Pierre Koffmann.
Our brands include Koffmann’s potatoes for chefs, From the Farm, Pierre De Pierre, Humdinger, Marco Pierre White Retro and many more…
We have developed premium products under Pierre’s direction which offer a superior taste and suitability for products which include fresh and prepared potatoes and vegetables along with our great range of frozen products.
The Food Heroes currently supply the key UK foodservice, wholesalers, caterers and retailers with the current Koffmann’s range.
The Koffmann fresh potato range is the leading UK chefs brand for potatoes and also offers UK leading retailers an ideal home delivery carry bag.
In November 2020 we made the decision to bring the business in house, working with our dedicated growers group to develop varieties, select best regional soil variations, maintain strict conditioning and storage regimes. Our advanced packing and handling facilities enable us to offer the best tasting and most suitable for purpose products available on any given day all season round.
Early in 2021 the Koffmann’s brand extended its range and moved into the frozen market with five new products and introduced the Koffmann’s frites range which includes Les Pommes Frites, Les Grandes Frites XXL, Les Pommes Frites Petites, Les Pommes Frites Moyennes and Sweet Potato Frites.
Although the UK foodservice and wholesale market is at its core, The Food Heroes have not ruled out a move into retail with new products.
Understanding and more importantly reacting to the current market place and its opportunities is key and quite simply what drives our brands forward.