welcome to
the food heroes
The Food Heroes Marketing likes to do things a bit differently

About Us

“We are not looking to be the biggest brand supplier, but we do want to be the best,” explains Simon Martin, founder of the business. “We are a real family affair and come from a farming & wholesale background.”

We sell fresh potatoes by usage not by variety, there are hundreds of varieties out there the average consumer doesn’t know which variety is suitable for which cooking method, different potatoes have different properties making some perfect for chipping, others perfect for mashing and some great for roasting.

The Food Heroes business is a specialist procurement and marketing business, the team includes the renowned Chef Pierre Koffmann.

Our brands include Koffmann’s potatoes for chefs, with others to follow soon. We have developed premium products under Pierre’s direction which offer a superior taste and suitability for products including fresh and prepared potatoes and vegetables.

The Food Heroes currently supply the key UK foodservice, wholesalers, caterers and retailers with the current Koffmann’s range.



The Koffmann fresh potato range is the leading UK chefs brand for potatoes and also offers UK leading retailers an ideal home delivery carry bag.

In November 2020 we made the decision to bring the business in house, working with our dedicated growers group to develop varieties, select best regional soil variations, maintain strict conditioning and storage regimes. Our advanced packing and handling facilities enable us to offer the best tasting and most suitable for purpose products available on any given day all season round.

Early in 2021 the Koffmann’s brand extended its range and moved into the frozen market with three new products and introduced the Koffmann’s frites range which includes Les Pommes Frites, Les Grandes Frites XXL and Sweet Potato Frites.

Although the UK foodservice and wholesale market is at its core, The Food Heroes have not ruled out a move into retail for the Koffmann’s product range.

Understanding and more importantly reacting to the current market place and its opportunities is key and quite simply what drives the brand forward.




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