Our Commitment to Sustainability

We believe that great taste should never come at the expense of our planet. Our commitment to sustainability is woven into every step of our journey, from the field to your plate. We implement responsible practices to ensure we deliver delicious products with a conscience.

Caring for Our Planet

We are dedicated to minimizing our environmental footprint through smart, responsible practices.

For Our Frozen Potato Products

  • Local Sourcing: We get our potatoes from local farmers within a 150 km radius of our facilities. This drastically reduces the carbon footprint from transportation, ensuring every potato has a shorter, greener journey.
  • Green Energy: Our production is powered by renewable energy. We utilize thousands of solar panels and invest in other green heat solutions, reducing our reliance on fossil fuels.
  • Water Conservation: We treat and reuse water wherever possible, and we work to minimize water consumption during the manufacturing process. It’s all part of our effort to be mindful of this precious resource.
  • Zero Waste, More Taste: We ensure that every part of the potato is used, because we believe in making every spud count. All potato trimmings, peelings, and by-products are repurposed into animal feed or other value-added products like potato flakes and flour.

  • Sustainable Packaging: We are constantly working to improve our packaging. Our goal is to use the least amount of material possible while making sure our packaging is fully recyclable and contains a high percentage of recycled content.

For Our Fresh Products

  • Local Sourcing: We source our produce locally wherever possible, especially when it is in season. This reduces the carbon footprint from transportation, ensuring every product has a shorter, greener journey.
  • Farming Sustainably: Our commitment to sustainability extends to our farming partners. RedTractor certification ensures our produce meets high standards for food safety, traceability, and environmental protection. Many of our growers are also LEAF certified or are working towards this. By working hand-in-hand with them, we help promote sustainable agricultural methods that benefit everyone, from reducing the use of water and fertilizers to enhancing soil health. We are encouraging and developing a sustainable and regenerative farming strategy.
  • Minimizing Waste: We are committed to responsible waste management throughout our supply chain. We work closely with our growers to maintain the highest quality standards from the moment of harvest, helping to minimize waste at the source.
  • Quality & Freshness: Our commitment to local, seasonal sourcing and a streamlined supply chain means our produce gets from the farm to you faster, ensuring maximum freshness and exceptional taste. We believe a shorter journey is a tastier one.
  • Sustainable Packaging: We are constantly working to improve our packaging. Our goal is to use the least amount of material possible while making sure our packaging is fully recyclable and contains a high percentage of recycled content.